Privacy Policy

Last updated: September 2026

1. Who we are

B1NARY GmbH
Technologiepark 8
33100 Paderborn
Germany

Email: hello@b1nary.io

B1NARY GmbH is the controller for the processing described in this Privacy Policy unless stated otherwise.

2. What data we process

Depending on how you interact with us, we may process:

  • contact and communication data, such as your name, email address, company, and messages;
  • customer, license, evaluation, and transaction data related to our Atlassian Marketplace apps;
  • technical and usage data, such as pseudonymous user and device identifiers, browser and operating system information, approximate location, and app usage events;
  • information you provide when scheduling meetings or requesting support; and
  • information contained in security or vulnerability reports.

Some customer, license, entitlement, site, and contact information is provided to us by Atlassian through its Marketplace services and APIs rather than directly by you.

3. How we use your data

We process personal data to:

  • operate and secure our website and services;
  • respond to inquiries and provide customer support;
  • manage customers, evaluations, licenses, and subscriptions;
  • communicate with customers about our products and services;
  • schedule and conduct meetings;
  • understand how our website and apps are used and improve them;
  • investigate security issues and vulnerability reports; and
  • meet legal and contractual requirements.

Depending on the processing, the legal basis is Article 6(1)(b) GDPR where processing is necessary to enter into or perform a contract, Article 6(1)(c) GDPR where processing is required by law, Article 6(1)(f) GDPR for our legitimate interests in customer relationship management, support, service operation, security, and product improvement, or Article 6(1)(a) GDPR where we ask for your consent.

Where information is required to enter into or perform a contract or to respond to a request, we may not be able to provide the relevant service without it.

4. Website and product analytics

We use Pirsch for privacy-friendly, cookieless website analytics. It helps us understand how our website is used without using analytics cookies or cross-site tracking.

We use Mixpanel for product analytics in our apps. This may include pseudonymous user and device identifiers, app usage events, browser and operating system information, and approximate location information. We use this information to understand feature usage and improve our products.

Where consent is required for a particular analytics technology, we process the relevant data on the basis of your consent.

5. Atlassian Marketplace apps

Our apps are built on Atlassian Forge and run within Atlassian services.

Where B1NARY processes customer-provided personal data solely to provide app functionality on behalf of a customer, the customer is the controller and B1NARY acts as processor. Atlassian may act as our subprocessor for this processing.

This is separate from Marketplace, customer, license, and contact information that we use to manage our own customer relationship. For that processing, B1NARY acts as controller.

Where B1NARY processes personal data on behalf of a customer, the customer remains responsible for the purposes of that processing and for handling related data subject requests.

6. Service providers and international transfers

We use service providers for hosting, communication, customer and license management, analytics, meetings, and other business operations.

Our current customer-relevant providers, including their roles, purposes, and processing locations, are listed in our Trust Center.

Where personal data is transferred outside the European Economic Area, we use appropriate safeguards required by data protection law, such as adequacy decisions or Standard Contractual Clauses.

7. Retention and security

We keep personal data only for as long as needed for the respective purpose.

Customer and license data may be retained for the duration of the customer relationship and applicable legal retention periods. Support and communication data is kept as long as needed to handle the request and related follow-up. Analytics data is retained according to our configured retention periods.

We use appropriate technical and organizational measures to protect personal data and regularly review these measures as part of our information security management system.

8. Your rights

Subject to the requirements of the GDPR, you may have the right to request access to your personal data, correction or deletion, restriction of processing, data portability, and objection to certain processing.

Where processing is based on consent, you may withdraw your consent at any time.

To exercise your rights, contact us at hello@b1nary.io.

You also have the right to lodge a complaint with a competent data protection supervisory authority. The supervisory authority responsible for B1NARY GmbH is the State Commissioner for Data Protection and Freedom of Information North Rhine-Westphalia (LDI NRW).

9. Changes

We may update this Privacy Policy when our services, data processing, or legal requirements change. The version published on this page is the current version.