Drive business by deeply understanding your buyer, user, and customer personas.

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Manage all of your customer personas

Align your teams around customer personas

Ensure that marketing, development, and UX teams are aligned by persona archetypes, leading to a shared and better understanding of your typical buyer, user, and customer.

Customize personas and avatars

Identify user needs, expectations, and much more

Use our persona builder to truly understand your customer desires. Create avatars and shape personas in any way you want, thanks to flexible text templates and customizable layouts.

Link personas to issues

Establish a customer-centric development process

Empathize with customers by linking personas to issues. See all other related issues of a persona with a single click to refine your backlog.